Recent years have seen a flood of Software as a Service (Saas) based marketing automation software companies entering the field. On the less expensive end of the spectrum are Infusionsoft and Hubpages. And for larger companies there is Marketo, Pardot, Eloqua, Silverpop and others. As an advertising consultant I purchased most of these systems with great success. If your company is searching for marketing automation software, look no further than Marketo. This is actually the one I have found to be the most versatile and robust.
Marketo training started as a tiny Bay Area company that created an Adsense interface. They've evolved tremendously and they're now one of the leading marketing automation software companies for mid to large size companies and agencies. Marketo's lead management is unparalled. It's a stylish marketing solution for B2B industries like advanced, financial services, professional services, communications, and even healthcare.
Taken together these programs are created to create sophisticated demand generation processes, prove marketing performance, increase ROI and decrease revenue cycles. This marketing automation software at its finest. And they're rolling out new features constantly!
One thing is certain, with most of these complex features, your business will need training and some serious handholding to have started. That's probably the downside to this program when there is one. It is complex and there's a learning curve. Once people learn Marketo, they realize they can go anywhere. Consequently sales staff turnover could be a problem and so it is important to possess lead acquisition consultants at the ready to teach new employees and provide guidance on the various needs of your business.
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